Perfect Food, Every Time

Selling the sous vide immersion circulator we had created to a broad audience provided a special challenge: Describing what sous vide cooking is and why anyone would want to do it. It was an opportunity.

Handing off the marketing to an agency had yielded mediocre results. Steeped in understanding of the product, I co-wrote this script with the idea that we would put voiceover and on-screen text over footage from our existing recipe videos and previous marketing experiments. It became not only the most cost effective video ad, but our most lucrative sales tool.

Perfect Food, Every Time (2017)
Concept, post-production, Joule logo animation.